Case Study on AOL and the future of the ISP INdustry

Introduction The Internet and globalisation have redefined the counselling descent gets make by erasing traditional boundaries of time, distance and geography to take a crap spic-and-span virtual communities of customers and suppliers, with bran-new demands for products and services. The internet has transformed worryes and industries of the twenty-first nose finishdy just like what electricity had through for the industrial transition in the 20th century (Schwartz, 2000, pp68). E-Business is active business harnessing the post of the internet to create sustainable new business models to purport new opportunities (Gurley, 2000, pp82). Thus, e-business not whole changes the way business gets done, barely also constantly changes its own models to take hold up with changing needs of the consumer. snip Warner, formerly AOL Time Warner, formerly just AOL, began in 1985, founded by Quantum Computer run to offer online services. From humble beginnings of only 500,000 me mbers in 1993, it grew to over 9 billion in 1997. AOL presently has over 34 million members worldwide and is widely adjudge as the best consumer online service. AOLs account statement and success is based on its intention to connect much than just computers, AOL connects spate, and the AOL community has cash in ones chips one of the largest cities in the world (Swisher & Dickey, 2003, pp 12-18). A Brief accounting of E-Business E-business was preceded by the growth of the Internet in two phases: the confabulation business and the Information Phase (Norris & West, 2001, pp 32-38). The Communication Phase (1993 to 1997) can be defined by the rapid bridal of e-mail. From AOLs carpet bomb approach -- CD in the mail, CD at Target, CD with your detergent -- to Hotmails viral marketing, this marked a extent where e-mail and Internet awareness spread infectiously, revolutionizing how people and business communicated. As online communication grew, so did the desir e... ! If you want to get a full essay, order it on our website: BestEssayCheap.com

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