c r m In Bank Industry India

A enquiry constitution Titled Services merchandise Challenges and Opportunities Sub Title of the Paper: Study of CRM in Indian Banking Industry. By Prof. Abhijeet Saymote & Prof. Namita N. Natu G.H.Raisoni Institute of focus & query, Faculty of forethought Studies, Wagholi, PUNE For INTERNATIONAL RESEARCH JOURNAL Entitled Indian Streams Research Journal Abstract: Globalization and engineering science improvements hold in undecided companies to a situation with tough competition. In this sassy era companies are focusing on managing customer relationships in revise to efficiently maximize revenues. Today trade is non however growing, delivering and selling, it is moving towards developing and maintaining long term relationships with customers. kin marketing is becoming important in financial services. Managers in truth take away to look at areas where opportunities lie, because industry consolida tion, practical(prenominal) delivery channel and the ability to move m one(a)y most with a tattle of a mouse are make it easier for customers to leave one bank for another. In this situation CRM (Customer relationship Management) is an opportunity that banks cigaret avail to rise above lowly advantages by developing actual relationships with their customers.

The purpose of this study has been to analyze how CRM in banks thunder mug be described. Definition and benefits of CRM, CRM processes, CRM technology and CRM structure and people turn out been studied in three different banks (With in episode synopsis & Cross typeface anal! ysis). The results revealed banks understanding for the term CRM, the way they have implemented CRM processes which are considered necessary for a customer centric organization & desegregation of technology with the business processes following the CRM organisational structure. Keywords: Relationship Marketing, CRM, within faux pas analysis & cross case analysis. Introduction Globalization and...If you desire to get a full essay, value it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay