Targeting African American Consumers

Targeting African American Consumers Targeting African American Consumers: Maximizing the suck of Mass Media through Mainstream Agencies By Earnell La’Shaun Seay December 4, 2000 Targeting African American Consumers: Maximizing the Influence of Mass Media through Mainstream Agencies lance African Americans are a core group that influence trends in music, fashion, and television.

Corporations are using Mainstream Agencies to target African American consumers by using African American superstars like Michael Jordan, Tyra Banks and point Cosby through television. Although Blacks may be reached by mainstream media, many of them react more favorably to culturally-based communications that acknowledge their heritage and catch in their culture (Armstrong, 1999). Corporations receive less results when they fail to lead African American agencies, get feed-back from the Afric...If you want to get a full(a) essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay