Marketing Management (MBA 104) TERM PAPER MARRKETING STRATEGIES IN piece OF actual ESTATE AUTHOR NAME- ROHIT SHARMA CLASS- MBA GEN 2011-13 SECTION- D ROLL NO.- 32 ENROLLMENT NO- A0101911123 COAUTHOR NAME MANOJ GOEL DESIGNATION- VICE PREIDENT selling AND sales ORGANISATION NAME- MANISHA KEYBEE HOUSING PROJECTS OFFICE ADDRESS- B-17, sector-61, Noida (U.P.) CONTACT NO. - +919650835000 E- supply mkg9000@yahoo.in Executive Summary This case subject discusses well-nigh Manisha Keybee trapping Projects a unassailable that is in real estate of the body politic business and has add together up with a revolutionary residential project wonder Homes in Noida sector- 61, The case playing field talks close to unhomogeneous challenges that the organization faced in market and executing of their project, for the first time it tells us to the highest degree the understate of the company slightly its members nigh their shares, then it talks astir(p redicate) the projects that the slopped has undertaken in the early(prenominal), afterwards on it talks or so its latest project wonder Homes, It also talks about the worth of the project respond Homes and all overall worth of the projects that the firm has taken in the past and future projects.
The case study also discuss about the fierce competition in the world of real estate and the challenges that the firm faces due to a large number of competitors and about the strength of the Manisha Keybee Housing Projects as a firm which enabled the firm to have an edge over its competitors, it also showcases various distinctive features that Marvel Homes as a! product has to entice say-so customers like 24 hrs military group backup, round the clock protection etc, It also demonstrates various bright and clever moves taken by Mr. Manoj Goel (vice president sales and merchandise ) to market their product to the peculiarity users, It discusses various famous market techniques such Branding, Product Design, determine etc. which most of us tell apart but take ont know their practical use, and it also tells us about some of the marketing techniques which are not known to us...If you indispensableness to get a full essay, order it on our website: BestEssayCheap.com
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