Sports surveilace plan

SPORTS REVENUE MANAGEMENT AND LEADERSHIP Assignment 6 foodstuff Surveillance Plan This is a be after or guidelines that will be used to analyse and prevent the bargain and manufacture of hammer sports apparel and flip-flop. INTRODUCTION As engineering advances and counterfeiters get abreast with technology fake merchandise and memorabilia finds its fashion into the hands of unsuspecting fans, and there are a pas de deux of(prenominal) safeguards to separate real products from the counterfeits.( Allbusiness.com, Monday, February 4 2008) Counterfeiters targeting collectible items. It not ostensibly hurt the athletes that are sign things, it hurt the fans who go in to it because they want authentic merchandise to remember a point on or a game. If it is counterfeit, it destroys the memory. ( Allbusiness.com, Monday, February 4 2008) Manufacturers need to proactively address this nonplus in order to protect their brand image and stick up their revenue stream s. (Business wire, January 18 2006) It is for these reasons that a market surveillance contrive should be experienceed to counter these challenges in sports management. MARKET description To eld sports apparel and merchandise industry is dynamic since it involves online vendue sites and sensible store outlets. However of major concern is the online vendue websites equivalent eBay.

The growth of the Internet has caused proliferation of handle in counterfeit goods by providing counterfeiters with a global platform to reach billions of buyers. Counterfeiters take profit of the anonymity on auction sites and the increasing itemise of online mint sho! ppers to sell substandard products to consumers who believe they are acquire a good deal on the real thing. (Business wire, January 18 2006) occasion AND OBJECTIVES The purpose of this surveillance plan is to monitor trade in counterfeits so as to be able to develop necessary and effective measures to counter this problem. This is important because these illicit trade greatly reduce the amount of revenue...If you want to get a ample essay, order it on our website: BestEssayCheap.com

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