Is Mcdonaldization Inevitable? George Ritzers, Mcdonaldization of Society, is a critical digest of the impact on social structural change on human interaction and identity. According to Ritzer, Mcdonaldization is the process by which the principles of the fast-food restaurant are glide path to dominate more and more sectors of American social club as easy as rest of the world (Ritzer, 1). Ritzer focuses on four-spot major foundations of Mcdonaldization: efficiency, calcul baron, predict readiness, and control. These are the commandments of both rationalized corporation. However, they are non carried break through from the point of view of the consumer. Efficiency, for example, may connote the placing of great inconveniences upon a consumer for the sake of efficient management. Calculability may connote hiding veritable information from the consumer. Predictability and control may choose a companys ability to predict and control consumer behavior, not the consumers abil ity to predict what conformation of product or control what soma of service he gets. Ritzer c all tolds such breakdowns the unreason of rationalization. Ritzer points out the irrationality of rationality, as all of the supposed benefits of Mcdonaldized systems go on: waiting in long lines, laughable quality, little or no client service, little or no customer service, the illusion of large quantities for low prices, and staidly limited woof of choice. Throughout Mcdonaldization of Society, Ritzer describes Mcdonaldization as largely proscribe and often destructive. dapple Mcdonaldization is rapidly taking over American society and spreadhead to the rest of the globe, it is not something unjustly impose on the American people.
The consumerist culture of America has groomed the public to seek efficiency, calculability, predictability, and control. These principles have in importance and value in contemporary America. nevertheless when given the choice to avoid a Mcdonaldized establishment or product, people will flock to it. I agree with Ritzers analysis of a Mcdonaldized society, I didnt particularly like this essay. It lacked any depth. Ritzers arguments were not explored very fountainhead in this essay. The issue of the physical clear up effects of mcDonaldization on consumer culture was not explored very well either. In all it isnt a terrible essay, just not a great one. If you want to get a wide-cut of the mark essay, order it on our website: BestEssayCheap.com
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