Assignment

Penny Thomas recently acquired the ownership rights to castigate up a marble Slab Creamery franchise (Marble Slab) in the Greater Toronto empyrean (GTA), Ontario, Canada.1 Thomas was required to submit a detailed switch plan for approval to Canadian headquarters in Calgary, Alberta, outlining her remains for the May 2008 grand opening. Although she was required to work within the constraints objurgate forth by head off rubbish, Thomas had a spacious amount of flexibility in making decisions but only when two weeks to devise her plan. MARBLE SLAB CREAMERY The Product making voguish crosspatch lick daily in-store, Marble Slab secernate itself from other churl cream outlets due to its high quality, super-premium ingredients and its go up to toppings. Instead of offering selections with predetermined slaps, Marble Slab customers had the opportunity to create their purchases with a option of toppings blended into their spyglass cream flavor of choice. This blendin g was make by a Marble Slab employee on a stain granite slab. These toppings, described as mixins, included produce pieces, candies and specialty nuts. Marble Slab ice cream was also certain kosher,2 and because it was made impertinently on location, the ice cream remained fresh for up to 30 days.

Every franchisee was expected to make and carry on demo a total of 21 flavors that were selected by the franchisee. In asset to the measuring mixins menu, with head-office approval, other mixins could be created by the franchisee. Besides ice cream, Marble Slab offered frozen yogurt, sundaes, milkshakes, floats, soft-drinks and ice cream cakes. The prices of all in-store offerings ! were standard across Canada (see Exhibit 1). fluctuations could affect an ice cream unions cost of goods sold if the ships company lacked hedging contracts.8 With the alter of the United States housing market and subsequent economic slowing in 2008, the Canadian economy remained comparatively strong. Consumer spending and the Canadian gross domestic...If you want to get a full essay, enjoin it on our website: BestEssayCheap.com

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