Diaz Surname Meaning and Origin

Diaz Surname Meaning and Origin The surname Diaz comes from the Latin dies which means days. Although it is a common Hispanic surname, Diaz is believed to have Jewish origins, predating the Hispanic world. It is related to the Spanish surname DIEGO; numerous historical examples point to the use of Diaz as a patronymic of Diego (son of Diego). DIAZ is the 14th most popular Hispanic surname and the 73rd most popular surname in the United States. Surname Origin:  Spanish, Portuguese Alternate Surname Spellings:  Dias Famous People with the Surname DIAZ El Cid (born  Rodrigo Dà ­az) - medieval military leader and hero of SpainPorfirio Diaz - Mexican general; president from 1876 to 1911Nate Diaz - American MMA fighterNick Diaz - American MMA fighter; brother of Nate DiazJunot Diaz - Dominican-American author and Pulitzer Prize winner Where Do People With the DIAZ Surname Live? According to surname distribution data from  Forebears, Diaz is the 128th most common  surname in the world, ranking as most prevalent in Mexico and with the highest density based on population in Puerto Rico. Diaz is the 4th most common last name found in Chile; 7th most common in Peru, Cuba and the Dominican Republic; 8th in Panama; 9th in Venezuela and Argentina; and 10th in Colombia and Puerto Rico. Within Europe, Diaz is most frequently found in Spain, where it ranks as the 14th most common surname. It is most frequently found in the northern region of Asturias, as well as the Canary Islands. Genealogy Resources for the Surname DIA 100 Common Hispanic Surnames Their MeaningsGarcia, Martinez, Rodriguez, Lopez, Hernandez... Are you one of the millions of people sporting one of these top 100 common Hispanic last names? How to Research Hispanic HeritageLearn how to get started researching  your Hispanic ancestors, including the basics of family tree research and country-specific organizations, genealogical records, and resources for Spain, Latin America, Mexico, Brazil, the Caribbean and other Spanish speaking countries. Diaz Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Diaz family crest or coat of arms for the Diaz surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.   GeneaNet - Diaz RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Diaz surname, with a concentration on records and families from France, Spain, and other European countries.

How To Memorize Chemistry

How To Memorize Chemistry When you learn chemistry, its much more important to understand the concepts than to memorize structures, elements, and formulas. However, rote memorization has its place, particularly when you are  learning functional groups  (or other organic chemistry molecules) and when youre trying to keep names of reactions and structures straight in your head. Memorizing wont guarantee you a great grade on a test, but its an important tool to use. Theres more than one way to do it. Here are some of the best (and worst) ways to memorize chemistry. Memorizing Chemistry Using Repetition As you become more familiar with a word/structure/sequence, it will become easier to remember it. This is the memorization method most of us use. We copy notes, use flashcard to recall information in a new order, and draw out structures over and over again from memory. Does it work? Absolutely, but its a time-consuming process. Also, its not a practice most people enjoy. Since attitude affects memorization, the old tried-and-true method may not be your best bet. So, the key to effective memorization- whether its for chemistry or any other subject- is to not-hate the process and to make the memory mean something. The more personal the memory is to you, the more likely you are to remember it for a test and still recall it years down the road. This is where two more effective memorization methods come into play. Memorizing Chemistry Using Mnemonic Devices A  mnemonic device  is just a fancy phrase meaning memory device. The word comes from the ancient Greek work  mnemonikos  (meaning memory), which in turn comes from the name Mnemosyne, the Green goddess of memory. No, a mnemonic device not an appliance you tape to your forehead that transfers information into your brain. Its a strategy or method of remembering information that ties information to something meaningful. An example of a non-chemistry mnemonic you may know is using the knuckles of your hand to remember how many days there are in each calendar month. Another one is saying Roy G Biv to remember the sequence of  colors in the visible spectrum, where the first letter of each word is the first letter of a color (red, orange, yellow, green, blue, indigo, violet). Mnenomics are especially useful for memorizing lists. An easy method is to make a sentence or a song by taking the first letter of a word in a list to make a new work. For example, a mnemonic to memorize the first elements of the periodic table is Hi, he lies because boys can not operate fireplaces. This translates into hydrogen, helium, lithium, beryllium, boron, carbon, nitrogen, oxygen, fluorine. You could choose other words to stand for the letters. Another periodic table example  is The Elements Song. Here, the words actually are the elements, but learning them to the tune helps make the process easier. Using Memory Palaces To Memorize Chemistry Memory palaces (also known as methods of loci) may be the best way to remember chemistry (or anything else). To use this method, you place unfamiliar concepts or objects into a familiar setting. In order to start building your chemistry memory palace, start by associating items you know youll use over and over with a meaningful object. Which object you choose is up to you. What helps me remember might be completely different from what you might use. What should you remember? Elements, numbers, concepts for types of chemical bonds, states of matter... it is completely your choice. So, lets say you want to remember the formula for water, H2O. Start by giving meaning to the atoms, hydrogen and oxygen. You  might think of hydrogen as a blimp (used to be filled with hydrogen) and oxygen a young child holding his breath (thus depriving himself of oxygen). So, remembering water to me might be a mental image of a boy holding his breath while watching two dirigibles in the sky overhead. In my mind, there would be a blimp to either side of the boy (because the water molecule  is bent). If you wanted to add more details about water, I could put a blue ball cap on the boys head (water in large volumes is blue). New facts and details can be added as wish to learn them, so a single memory might hold a wealth of information. Using a Memory Palace To Memorize Numbers Memory palaces are incredibly useful for memorizing numbers. While there are several methods of establishing the palace, one of the best is to associate numbers with phonetic sounds and then make words out of a sequence of numbers. This is an easy way to remember long strings of number, not just simple ones. Here is a simple phonetic association, using consonants: Number Sound Memory Tip 0 s, z, or soft c zero starts with z; your tongue is in the same position to say the letters 1 d,t, th one downstroke is made to form the letters; your tongue is in the same position to say the letters 2 n n has two downstrokes 3 m m has three downstrokes 4 r 4 and R are near mirror images; r is the last letter in the word 4 5 l L is the Roman number 50 6 j, sh, soft ch, dg, zh, soft g j has a shape similar to the curve of a 6 7 k, hard c, hard g, q, qu Capital K is made of two 7s back to back, on their sides 8 v, f I think of a V8 engine or the drink V-8. 9 b, p b looks like a rotated 9, p is a mirror of 9 :The vowels and the other consonants are free, so you can form words that make sense to you. While the table might seem daunting at first, once you try a few numbers, it begins to make sense. After you learn the sounds, youll be able to remember numbers so well it will seem  like a magic trick! Lets try it with a chemistry number you should already know. If not, now is the perfect time to learn it.  Avogadros number is  the number of particles  in a mole of anything. It is 6.022 x 1023. Choose show sand tsunami. sh o w s a n d t s u n a m i 6 0 2 1 1 0 2 3 You might make an entirely different word using the letters. Lets practice in the reverse. If I give you the word mother,  what is the number? M is 3, o doesnt count, th  is 1, e doesnt count, and r is 4. The number is  314, which is how we would remember the digits of pi (3.14, if we didnt know it). You can combine images and words to remember  pH values, constants, and equations. The act of making an association between the fact you are remembering and the memory helps to make it stick.The memories will stay with you, so using this method is better than copying notes over and over and over. Repetition does work for short-term cramming, but for lasting results make your memorization mean something to you.

The contribution of Human Resource Management Essay

The contribution of Human Resource Management - Essay Example The second task aims to evaluate Marie Detert statement in the February 2008 issue of management today. The author stated that about 10-15% of the people in any organization are likely to be outstanding and around 5-10% do not perform. The majority of the employees works at an acceptance level, but is often neglected by the managers who concentrate on the outstanding and the inadequate. This study will discuss why it is important for organizations to retain the employees who are performing acceptably. The research will explain and justify the HRM strategies that can be used by organizations to retain and motivate its acceptance employees. The third task will evaluate the need of organizations to design jobs that empower their workers. Also, this task will analyze if the job design should be amended once change is contributed into the HR systems. The importance of job design towards the success of organizations will also be evaluated. Secondary research has been used to collect information for this study. A number of books, journals and magazines have been consulted to collect information and reach a conclusion that is presented towards the end of this study. In this section the study will identify ... These models will be evaluated for their efficiency and effectiveness in the organization. (i) Training and Development The HRM department at Xerox realized the importance of training and development to survive and sustain in the changing business environment. Today, the leaders are expected to have not only good verbal skills, but also excellent videoconferencing skills. It is no longer enough to simply mail things to clients and the customers now expect well written and prompt emails. Board meetings through videoconferencing were becoming very popular and Xerox decided to train their employees to use new technology (Pulley et al, 2002). The company approached the Center for Creative Leadership and asked them to design unique leadership development program that minimized the time needed for training the employees. Xerox wanted to train future leaders but was keen on minimizing their time away from the job. In addition, the company aimed to cut down the learning costs, and use learning technology to reach it goal. The Center for Creative Leadership introduced Xerox the idea of leadership development v ia the web (Pulley et al, 2002). The e-leadership program was delivered through web to geographically dispersed and targeted high-potential employees. The e-learning program used the web to conduct online face-to-face sessions, which included assessment, personal coaching, and mentoring. The new HRM model for training and development was successful in improving the performance of the employees at Xerox (Pulley et al, 2002). The e-learning program enhanced the learning efficiencies of the targeted employees and lowered the total costs of training. Xerox also enabled to reduce the time employees had to spend

FINANCIAL MANAGEMENT 8-11 problems Essay Example | Topics and Well Written Essays - 500 words

FINANCIAL MANAGEMENT 8-11 problems - Essay Example High inflation is usually because there is too much money floating around in the economy. If the inflation gets out of hand, the FED will need to enforce a monetary policy that will slow down money being spent in the economy. The slowing of the economy will increase unemployment. 9. What is the exchange rate between the Euro and the US Dollar? What is the exchange rate between the US Dollar and the currency of your country? ( If there is an overlap in the currencies, choose any two of interest.) Discuss the trends in these exchange rates. The exchange rate between the U.S. Dollar and the Euro is .72 for each U.S. Dollar. This means that the U.S. Dollar is worth more than the Euro. The exchange rate between the U.S. Dollar and Canada is 1.022. This means that the U.S. Dollar is worth .022 more than the Canadian Dollar. The exchange rate for the U.S. Dollar and the Polish Zloty is 2.957. This means that it requires 2.957 Zloty to equal one U.S. Dollar (Exchange-Rates 2011). The trends for these exchange rates are steady for the U.S. Dollar and the three given countries. Over the past year, the rates compared to the U.S. Dollar have slowly risen. The U.S. Dollar has obtained more value in recent years compared to other money. The U.S. Dollar is most equal with the Canadian Loony. 10. Forecast the price of a barrel of oil at June 30, 2010.

Celebrity Endorser Influence Essay Example for Free

Celebrity Endorser Influence Essay Celebrity Endorser Influence on Attitude Toward Advertisements and Brands Bahram Ranjbarian Associate Professor of management, Department of Management The University of Isfahan, Isfahan, Iran E-mail: Bahram1 [emailprotected] Zahra Shekarchizade Master Student of Business Management, Department of Management University of Isfahan, Isfahan, Iran E-mail: [emailprotected] Zahra Momeni Master Student of Business Management, Department of Management University of Isfahan, Isfahan, Iran E-mail: [emailprotected] Abstract Purpose- This study aims to analyze the celebrity endorser influence on attitude toward advertisements and brands. Design/methodology/approach – A theoretical model is developed and tested with a sample of 193 students in University of Isfahan in 2009. Structural equation modeling was used with LISREL 8.50 and the maximum likelihood (ML) method. Findings – The findings show that attitude toward celebrity endorser can influence on attitude toward brand directly or indirectly. In indirectly approach, attitude toward advertisement is as a mediator between attitude toward celebrity endorser and attitude toward brand. On the other hand, attitude toward celebrity endorser has not significant effect on purchase intention. Originality/value – This paper provides a model connecting attitude toward celebrity endorser, attitude toward advertisement and attitude toward brand that has been examined and validated using a sample of students in University of Isfahan. Paper type- Research paper Keywords: Endorsement, Celebrities, Brand, Attitude, Advertisement Introduction Today one of the most prevalent forms of retail advertising is through using of celebrity endorsement (White et al, 2007). In fact celebrity endorsers are being used in about 25 percent of all television advertisements in order to promote brands (Erdogan et al, 2001).These endorsers are being paid by about 10 percent of advertisers budgets (Agrawal and Kamakura, 1995). Marketers invest huge amounts of money in contracts with celebrity endorsers each year, since they believe that celebrities affect the process of selling of their brands or products (Katyal, 2007). A celebrity endorser is a wellknown person (e.g., actors, sports figures and artists) because of his successes in a special field other than the endorsed product class (James, 2004). Celebrity endorsers are used by firms who want to 399 European Journal of Social Sciences – Volume 13, Number 3 (2010) support a product or service (Amos et al, 2008). Since presence of celebrity endorsers affects purchase decisions of consumers positively, producers and retailers have always preferred to use celebrity endorsements in order to sell their products (Stafford et al, 2003; Erdogan, 1999; Kamins, 1990). Kaikati (1987) believes that using of celebrities in advertisements could have many benefits and advantages including: 1) facilitating of brand identification 2) changing or impressing the negative attitude towards a brand 3) repositioning an existing brand 4) global marketing or positioning of a brand or product 5) affecting purchase intentions of consumers. Although using of celebrity endorsers as brand messengers is impressive, but it could have some risks. For instance, celebrities who are known to be guilty because of negative events (e.g., accident) may have harmful effects on the products that they endorse (Lou ie and Obermiller, 2002). Studies reveal that using of attractive celebrity causes to increase attitude towards advertisements. Such attitude towards advertisements is defined as mental states which are used by individuals to organize the way they perceive their environment and control the way they respond to it (Haghirian, 2004). There is a considerable correlation between desirable attitudes with regard to advertising and rating of certain advertisements by respondents as being likeable, irritating, delightful, etc (Bauer and Greyser, 1968). Celebrity endorsers enhance awareness of a companys advertising, create positive feelings towards brands and are perceived by consumers as more amusing (Solomon, 2002). Thus using of a celebrity in advertising causes to influence brand attitude and purchase intentions of consumers in a positive way. Celebrity endorsement has a strong effect on consumers memory and learning approach too. Most consumers are not in a purchasing situation when they are encounter with message of the brand. Marketers use celebrity endorsement in order to help better storage of information in consumers minds which they can easily remember in purchasing situations (Schultz and Brens, 1995). However, there are many studies about celebrity endorser, but it seems that there are limited researches about the relationship between celebrity endorser and attitudes. The purpose of this study is to specify the impact of using celebrity endorsers in Iranian advertisements on attitudes of students in University of Isfahan toward those ads and brands. Literature Review Some properties such as likeability, expertise, trustworthiness and similarity cause a celebrity endorser to become a source of persuasive information and this creates a sense of certainty which has been revealed in many studies (Suranaa, 2008). Also physical attractiveness of the endorser is considerable in effectiveness of a message (Khatri, 2006). Acceptance of a message by a receiver could be influenced by celebrity endorsers as believable sources of information about a product or a firm (Amos et al, 2008). Using of celebrity endorsers to support products is explained by balance theory principles too. According to this theory, successful companies establish an emotional relation between the observer and endorser and a relation between endorser and brand too (Mowen, 2000). Before proceeding conceptual model, we describe the main constructs of this study. Celebrity Endorser McCracken (1998) has defined celebrity endorser as any individual who enjoys public cognition and who uses this cognition on behalf of a consumer by appearing wit in an advertisement. Moreover, celebrity is used as testimonial, endorsement, actor or spokesperson by the firm. Research has demonstrated that celebrity endorsement affects consumers feelings in general and it could affect the attitude of consumers towards the advertisement and brands too. This could result in enhancing of purchase intentions and as a result enhancing of sales. Some properties like credibility, physical attractiveness and likeability of celebrity endorser influence the ability of one person to impact other person (Amos et al, 2008). Source credibility is referred to identifying of communicators positive properties which influences acceptance of a message by the receiver (Ohanian, 1990). This consists of two main dimensions of expertise and 400 European Journal of Social Sciences – Volume 13, Number 3 (2010) trustworthiness. Source expertise refers to the degree which a communicator is perceived to be a source of valid assertion (Roozen, 2008). Source trustworthiness refers to faithfulness and reliability of the spokesperson (Khatri, 2006). Source attractiveness is the personality, likeability and similarity of endorsers to the receiver, thus to the perceived social values of the source (Solomon, 2002). Physical attractiveness of the source include being attractive, beautiful, elegant and charming. According to the studies in this ground, expertise dimension is more significant than physical attractiveness for matching of a brand with a suitable endorser (Brian and Michael, 1998). Likeability is referred to the positive or negative feelings that consumers have towards a source of information. We can define likeability as affection for the source because of its physical appearance and behavior (Erdogan, 1999). Though some research results reveal effectiveness of celebrities as endorsers (Freiden, 1984), but other researches suggest that celebrity endorsement may have different degrees of effectiveness depending on other factors like the fit between the celebrity and the advertised product (Till and Shimp, 1998). Celebrity Endorsers Effect on Aad and Ao Marketers are especially interested in consumers attitudes towards advertisements and brands. Essentially, attitudes are our predispositions with regard to things. An attitude shows whether we like something or not. Attitudes have three basic components: affective, cognitive and behavioral. Affective is related to our liking or feelings about an object. Cognitive is referred to beliefs about an object and behavioral component regards actions we take about that object (Severin and Tankard, 2001). Attitude towards advertisement is defined as a learned tendency to respond in a consistently desirable or undesirable approach toward advertising in general (Haghirian, 2004). On the other side, attitude towards the advertisement (Aad) is whether the consumer likes an advertisement (Ad) or hates it. Determinants of Aad consist of attitude towards the advertiser, assessment of the Ad execution itself, the mood evoked by Ad, and the extent to which the Ad affect viewers encouragement. Assessment of brands could be influenced by attitudes towards Ads. Of course what causes an advertisement to be impressive will change noticeably cross-culturally (Arnold et al, 2004). In performed studies, Aad is focused on as a mediator of advertisers effects on brand attitudes and purchase intentions (Suhere and Ispir, 2009). In recent studies, this issue has been proved that using of celebrity endorsement has a positive impact on attitudes of the consumer towards products and brands with which they are associated brand (Seno and Lukas, 2005). Agarwal and Malhotra (2005) have defined brand attitude as consumers general evaluative judgment of a brand based on brand beliefs. Such beliefs concern product-related attributes, like practical and experimental benefits. A successful endorser is able to enhance intentions and preferences towards brands directly or indirectly. An endorser who has major source factors of credibility (like expertise, trustworthiness and effectiveness) is able to impress purchase intentions of the consumer considerably (Liu et al, 2007). Information from a credible source can impress ideas, attitudes and behavior through a process called internalization (Belch and Belch, 1993). Internalization occurs when the receiver is motivated to have an issue. The receiver learns and accepts the idea of the credible spokesperson, since he supposes that information of this person represents an accurate position on the issue. Therefore, if such spokesperson who is known to be an expert endorses a product, consumers will more probably have a desirable idea about that advertisement and brand and they will consider it in their shopping list the next time they go shopping. Researchers have used the identification process of social influence in order to explain the effectiveness of celebrity endorsers (Basil, 1996). This theory suggests that if an individual identifies with another individual, then he is more likely to accept an attitude or behavior of that individual or a group. The internalization process of social influence is occurred when an individual accepts influence because the induced behavior is congruent with his value system†. An individual accepts the influence, since it provides a solution to a problem (Daneshvary and Schwer, 2000). In the elaboration likelihood model (ELM), individuals level of motivation to process central message arguments is represented which is one of its key factors that affects the relative impact of 401 European Journal of Social Sciences – Volume 13, Number 3 (2010) central and peripheral processing (Petty and Cacioppo, 1986). When applied to an adverting context, ELM suggests that consumers motivation to centrally process brand-relevant aspects of an advertisement is enhanced, the impact of central processing on brand attitudes should be enhanced, the effect of peripheral processing on brand attitudes should be reduced and the effect of brand attitudes on purchase intentions should be enhanced (Lafferty and Goldsmith, 1999). In this theoretical model, the endorser serves as cue just during peripheral processing. Therefore, the effect of the endorser should be reduced while central processing is enhanced. Mackenzie and Lutz (1989) have stated that advertiser credibility is a central processing cue more than any other thing. Credibility of the source is considered important in influence acceptance. A consumer will accept the accurate influence (information) and apply it if t here the source is perceived to be credible. It is accepted because it is demand by ones own values. Therefore, a products endorsement by a credible source may impress purchase behavior (Danwshvary and Schwer, 2000). As a result, celebrity endorsement can increase the process of recalling and consume assessment of products (Khatri, 2006). On the other hand, celebrity endorsement has a severe effect on learning approach and memory. Researchers in the field of marketing and social psychology have studied the manner of impressing of purchase decision by celebrity endorsements. Various hypotheses have been proposed including having recall of the product by celebrity endorsement, celebrities have credibility on expertise that makes the product more desirable or increases perceptions of quality; the celebrity endorsers image is transferred to the product so that those who use the product are associated with the image. Experiments suggest that celebrity endorsement can increase recall and consume assessment of the products in certain situations (Clark and Horstman, 2003). Most of the times, making connection with the brand message is occurred when consumers are not in a purchasing situation. Marketers use celebrity endorsement so that information will be kept in consumers minds better and in the case of purchasing situation, they can easily retrieve it (Surana, 2008). A successful endorser strategy can enhance the level of consumers recalling towards product information, reinforces consumers recognition to endorsed brands, positively influences consumers attitude to low-involved products and even enhance consumers purchase intention and preference towards brands (Liu et al, 2007) Therefore, hypothesizes of the study are as follows. H1: Attitude toward ad is positively affected by attitude toward celebrity endorser. H2: Attitude toward brand is positively affected by attitude toward celebrity endorser H3: Attitude toward brand is positively affected by attitude toward advertisement. H4: Intention to buy is positively affected by attitude toward celebrity endorser Method Data Collection Information was obtained from randomly selected students from University of Isfahan through survey questionnaires during September- November 2009. University of Isfahan is one of the major universities in the fields of science, human science and engineering. A total sample of 193 participants was obtained. The sample was composed of 137 women (71 percent) and 56 men (21 percent). A cluster sampling procedure with age and degree as main control variables was applied. The age of the respondents ranged from 19 to 30 years, with a mean of 24. All questionnaires were self-administered by the participants without interference from researchers. Measures The study uses multi-item scales to measure the constructs in our model. All items in the questionnaire were measured on a five-point Likert-type scale anchored from â€Å"strongly disagree† (1) to â€Å"strongly agree† (5). Some of the measures were available in the literature, though most were adapted to suit this European Journal of Social Sciences – Volume 13, Number 3 (2010) particular context. To measure attitude toward celebrity endorser we used ten items. Attitude toward advertisement and attitude toward brand were measured with six items and five items, respectively. In order to measure reliability of questions in the questionnaire, 30 questionnaires have been pre-tested through pilot studies. Then, amount of confidence coefficient has been calculated by method of Cronbachs alpha for which 0.83 % is obtained. This number shows that the applied questionnaire enjoys confidentiality or in other words the necessary reliability. Results Measurement Model Measurement model Structural equation modeling with LISREL 8.54 and the maximum likelihood (ML) method was used to analyse the data.. LISREL is a structural equations modeling technique that traces structural relations in a set of data (Eriksson et al, 2004). Structural equation modelling was used because it allows to estimate multiple and interrelated dependence relationships and unobserved factors can be represented in these relationships. Additionally, measurement error in the estimation process is accounted for (Hair et al., 1998). The model is assessed with the comparative fit index (CFI), standardised root meanresidual (SRMR), root mean square error of approximation (RMSEA), and Akaike’s (1987) information criterion (AIC). The measurement model provided a good fit to the data: (CFI = 0:98, SRMR=0.058, RMSEA = 0.015 and AIC =396.22). All values of CFI, SRMR, and RMSEA meet the standards suggested by Hu and Bentler (1999): 0.95 for CFI, 0.08 for SRMR, and 0.06 for RMSEA.There are no Guidelines for the AIC but lower values indicate better fit. The fit of the structural model is good and is reported in Table I. In the following we will test our hypotheses and consequently report the standardised path coefficients. As shown in Table I, three of hypotheses are empirically supported and one of them is not confirmed. The effect of attitude toward celebrity endorser on attitude toward advertisement is significant (standardised path coefficient = 0:49). This shows that the higher the attitude toward endorser, the more the attitude toward advertisement. Attitude toward celebrity endorser also have significant effect on attitude toward brand (standardised path coefficient= 0.24), but this effect is comparatively weaker than its effect on attitude toward advertisement. On the other hand, the effect of attitude toward advertisement on attitude toward brand is significant (standardised path coefficient = 0:56). This clearly shows that attitude toward advertisement has the highest standardized path coefficient and therefore has the strongest influence on attitude toward brand. The results show that the effects of attitude celebrity endorser on Purchase intention is not significant (standardised path coefficient = 0.11). This means that attitud toward celebrities, does not necessarily always translates into purchase intentions. Discussion The purpose of this study is to examine the relationship among attitude toward celebrity endorser and attitude toward advertisement and brand. Effects of a celebrity endorser on respondents assessments about advertisements and products endorsed by celebrities have been studied previously. There are some interesting findings for using of celebrity endorsers in Iranian advertisements. Attitude towards a celebrity endorser has a direct positive effect on attitude towards advertisement. Attitude towards advertisement has important effects on attitude towards brands, too and its effect is comparatively stronger than the effect of celebrity endorser. But the effect of attitude toward celebrity endorser on purchase intention is not considerable. Results of this study demonstrate that attitude towards celebrity endorser has an indirect effect on attitude towards brand. This result confirms outcomes of the previous research by Agarwal and Kamakura (1995), Till and Busler (1998), and White et al (2008). When there is a fit between the   European Journal of Social Sciences – Volume 13, Number 3 (2010) endorser and the endorsed product, endorsers image helps construct the image of the brand in consumers minds. In fact, using of an attractive endorser has a positive impact on consumer attitudes towards a brand, because attractive endorsers have a tendency to get more attention than less attractive ones. On the other hand, experience of celebritys negative information can have an undesirable effect on the endorsed product. Transfer of negative information between the celebrity endorser and the endorsed product could be facilitated through cognitive relational pathway. We have considered social position of artists because people have more positive attitude towards artists. So, they distribute attitude towards artists to attitude towards endorsed brand. The association between attitude towards celebrity endorser and attitude towards advertisement has been shown in numerous studies, as the relationship between sports celebrity endorsements and retail products adverting are reported (White et al, 2008) and sports celebrity endorsements are being used in advertisements to impress brand selection. It is recognized in one study that attitude towards advertisement is considered as an interagent that influences attitude towards brand (Suhere and Ispir, 2009). Results of our study reveal that attitude towards advertisement is as an interagent between attitude towards celebrity and attitude towards brand. In our opinion, Iranians are interested in artists and know them as credible sources. So, ads makers use artists as celebrity to impress viewers attitudes towards advertisement and thereupon attitude towards brand. According to previous studies about the effect of the celebrity endorser on purchase intentions, such as Kamins (1990), Ohanian (1991), Liu et al (2007), we expected that positive attitude towards celebrities impressed purchase intentions. But results of this study confirm research outcomes of OMahony and Meenaghan (1997). According to this study, attitude towards celebrities does not necessarily always interpret in to purchase intentions. It seems that Iranians consumer tendency for buying is influenced by other various items such as age, gender, income and education too. Limitation This study has some limitations. The primary limitation of the present research relates to generalizability. The sample was restricted to students in University of Isfahan and this limits our results to be generalized, too. Another relevant consideration is that numerous girl students in university of Isfahan are more than its boy students. Also, this study relied exclusively on questionnaires to assess influence attitude toward celebrity endorser on attitude toward advertisements and brands, whereas this relationships need to be more investigated. On the other hand, this paper could not estimate effect of attitude toward celebrity endorser on purchase intention. In addition, our results are relational and not causal; therefore, it can not be concluded from this study whether attitude toward advertisement and brand is only cause or result of attitude toward celebrity endorser. Conclusion In this study the goal was to indicate the influence of using celebrity endorsers in Iranian advertisements on attitudes of students in University of Isfahan toward those advertisements and brands. The result of this study showed that the positive and significant relationship between attitude toward celebrity endorser and attitude toward advertisements and brands. By analyzing the output resulting from testing hypotheses, it can be concluded that attitude toward celebrity endorser has directly or indirectly influence on attitude toward brand. Consequences suggested that attitude toward advertisement was as a mediator between attitude toward celebrity endorser and attitude toward brand. On the other hand, attitude toward celebrity endorser hadn’t significant influence on purchase intention. So, future researches should put more effort into making strong believable explanations for how celebrity endorsers are able to have significant influence on consumer intention for purchase. References [1] [2] Agrawal, J. and Kamakura, W.A. (1995), â€Å"The economic worth of celebrity endorsers: an event study analysis†, Journal of Marketing, Vol. 59 No. 3, pp. 56-62 Agarwal, J. and Malhotra, N.K. (2005), â€Å"An integrated model of attitude and affect: theoretical foundation and an empirical investigation†, Journal of usiness Research, Vol. 58 No. 4, pp. 483-93. Arnoulds, E., Price, L. and Zinkhan, G. (2004). â€Å"Consumers†. Boston: Mc Graw-Hill. Basil, M.D. (1996), â€Å"Identification as a mediator of celebrity effects†, Journal of Broadcasting Electronic Media, Vol. 40, fall, pp. 478-95. Bauer, R. A. and Greyser, S. A. (1968). â€Å"Advertising in America: The Consumer View†. Boston: Harvard University. Belch, G.E., and Belch, M.A. (1993), â€Å"Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective†, Irwin, Homewood, IL. Clark, R.C. and Horstman, I.J. (2003), â€Å"Celebrity Endorsents† (www.bu.edu/ e.con/seminar/micro/pdffav) celebendorse.bu.pdf. Clinton, A., Gary, H. and David, S. (2008), â€Å"Exploring the relationship between celebrity endorser effects and advertising effectiveness, a quantitative synthesis of effect size†, International Journal of Advertising, Vol.27 No.2, pp. 209–234. Daneshvary, R. and Schwer R.K. (2000), â€Å"The association endorsement and consumers intention to purchase†, Journal of Consumer Marketing, Vol. 17 No. 3 2000, pp. 203-213. Erdogan, B.Z. (1999), â€Å"Celebrity endorsement: a literature review†, Journal of Marketing Management, 15(3), pp. 291–314. Erdogan, B.Z., Baker, M.J. and Tagg, S. (2001), â€Å"Selecting celebrity endorsers: the practitioner’s perspective†, Journal of Advertising Research, Vol. 41 No. 3, pp. 39-48. Eriksson,K., Kerem,K. and Nilsson,D. (2005), â€Å"Customer acceptance of internet banking in Estonia†, International Journal of Bank Marketing,Vol.23 No. 2, pp. 200-216. Freiden, J.B. (1984), â€Å"Advertising spokesperson effects: an examination of endorser type and gender on two audiences†, Journal of Advertising Research, Vol. 24 No. 5, pp. 33-41. Haghirian, P. and Madlberger, M. (2005), â€Å"Consumer attitude toward advertising via mobile devices an empirical investigation among Austrian users†, in Proceedings of the European Conference on Information Systems, Regensburg, Germany, May 2005, (accessed on 4/26/2006). Hair, J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1998), â€Å"Multivariate Data Analysis†, 5th Ed., Prentice-Hall, Englewood Cliffs, NJ. Hu, L.-T. and Bentler, P. (1999), â€Å"Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives†, Structural Equation Modeling, Vol. 6 No. 1, pp. 1-55. Kaikati.J.G. (1987),â€Å"Celebrity advertising, a review and synthesis†, International Journal of Advertising, 6.93-105. Kamins, M.A. (1990), â€Å"An investigation into the ‘match-up’ hypothesis in celebrity advertising: when beauty may be only skin deep†, Journal of Advertising, Vol. 19 No. 1, pp. 413. Lear,K.E, Runyan,R.C. and Whitaker,W.H. (2009), â€Å"Sports celebrity endorsements in retail products adver tising†, International Journal of Retail Distribution Management, Vol. 37 No. 4, pp. 308-321. Katyal, S. (2008), â€Å"Impact of Celebrity Endorsement on a Brand†, Chillibreeze writer, available at www.chillibreeze.com/articles/ accessed on 12th, July. Khatri, P. (2006), â€Å"Celebrity Endorsement: A Strategic Promotion Perspective†, Indian Media Studies Journal Vol.1 No.1. July-Dec. 405

Prospero’s Loss in Shakespeares The Tempest Essay -- Tempest essays

Prospero’s Loss in The Tempest       Shakespeare’s The Tempest is a play about loss - more specifically, Prospero’s loss. Prospero is a tragic hero, in a sense, because he makes the transition from having everything to having nothing. He loses his daughter. He brings his enemies under his power only to eventually lose control and release them. In the end, he gives up his influence on the world – including his incredible power over nature itself. The Tempest can be seen as a tragic play because of a few elements – Prospero is a dominant figure who must have revenge in return for the wrongs inflicted upon him, and, in his fury, he manages to destroy his enemies as well as his own humanity and his daughter’s future.    Prospero is shown to be somewhat of a dictator in The Tempest. He doesn’t speak to the other characters, instead he dictates â€Å"at† them. Rather than converse with his daughter Miranda, Prince Ferdinand, and Ariel, he tells them his thoughts with no intention of receiving a response. At the end of Act IV Prospero is caught up in the ecstasy of punishing and determining the fate of ... ... William Shakespeare. Cambridge: Harvard UP, 1958. xlii. Palmer, D. J. (Editor) The Tempest - A Selection of Critical Essays London: MacMillan Press Ltd., 1977. Shakespeare, William. The Tempest. The Riverside Shakespeare. Ed. G. Blakemore Evans, et. al. Boston: Houghton Mifflin Company, 1974. Solomon, Andrew. "A Reading of the Tempest." In Shakespeare's Late Plays. Ed. Richard C. Tobias and Paul G. Zolbrod. Athens: Ohio UP, 1974. 232. John Wilders' lecture on The Tempest given at Oxford University - Worcester College - August 4th, 1999. Prospero’s Loss in Shakespeare's The Tempest Essay -- Tempest essays Prospero’s Loss in The Tempest       Shakespeare’s The Tempest is a play about loss - more specifically, Prospero’s loss. Prospero is a tragic hero, in a sense, because he makes the transition from having everything to having nothing. He loses his daughter. He brings his enemies under his power only to eventually lose control and release them. In the end, he gives up his influence on the world – including his incredible power over nature itself. The Tempest can be seen as a tragic play because of a few elements – Prospero is a dominant figure who must have revenge in return for the wrongs inflicted upon him, and, in his fury, he manages to destroy his enemies as well as his own humanity and his daughter’s future.    Prospero is shown to be somewhat of a dictator in The Tempest. He doesn’t speak to the other characters, instead he dictates â€Å"at† them. Rather than converse with his daughter Miranda, Prince Ferdinand, and Ariel, he tells them his thoughts with no intention of receiving a response. At the end of Act IV Prospero is caught up in the ecstasy of punishing and determining the fate of ... ... William Shakespeare. Cambridge: Harvard UP, 1958. xlii. Palmer, D. J. (Editor) The Tempest - A Selection of Critical Essays London: MacMillan Press Ltd., 1977. Shakespeare, William. The Tempest. The Riverside Shakespeare. Ed. G. Blakemore Evans, et. al. Boston: Houghton Mifflin Company, 1974. Solomon, Andrew. "A Reading of the Tempest." In Shakespeare's Late Plays. Ed. Richard C. Tobias and Paul G. Zolbrod. Athens: Ohio UP, 1974. 232. John Wilders' lecture on The Tempest given at Oxford University - Worcester College - August 4th, 1999.

AlfredHitchcock, Essay

Final Paper Mamet and Hitchcock’s Suspenseful Similarities While comparing the film’s Strangers on a Train, directed by Alfred Hitchcock and The Spanish Prisoner directed by David Mamet, two suspenseful mysteries unfold. In this essay I will compare both directors use of themes, tones, and camera effects to convey the thrilling story of a confused and tortured protagonist. While they are different plotlines, both stories overlap in many ways. Perhaps Mamet may have even made an homage to Hitchcock’s Strangers on a Train by mirroring various scenes and themes in The Spanish Prisoner. Strangers on a Train is the story of two strangers that meet on a train, but it is hardly that simple. One a tennis star, Guy Haines, and the other, a wealthy psychopath Bruno Anthony. Bruno proposes a scheme to Guy to kill someone the other person wants to dispose of, a â€Å"criss-cross†. Unknowingly, Guy agrees to kill Bruno’s enemy and vice versa. Bruno kills Guy’s wife that he had been trying to divorce, and expects Guy to kill his father. They get mixed up in a cat a dog chase of murder and confusion, which ended with Bruno’s death and Guy marrying the women he loved, Anne Morton. The Spanish Prisoner is titled from a con game that traps a mark into turning over thousands of dollars to scam artists. David Mamet character Joe Ross is a math genius that devised a â€Å"process† that will earn his company billions of dollars. The process is the maguffin (a typical trait of Hitchcock); we never find out what the process is, only that rival Japanese corporations will do anything to steal it. Joe Ross ends up happily ever after similarly to Guy Haines. Both stories reflect one another in multiple ways. One is that Bruno the sympathetic villain in Hitchcock’s Strangers on a Train that we love and hate is very similar to that of Julian ‘Jimmy’ Dell who elaborately tried to steal the process. We grow relationships with Jimmy Dell and with Bruno Anthony; they are both the catalyst of all bad that comes to the protagonist, yet each director makes them appealing and loveable. Both plotlines are obviously different, but Joe Ross is a similar reflection of Hitchcock’s creation of Guy Haines as well. Both men are mixed up in what they thought were brief encounters with ice or eccentric strangers. Yet both men get fooled along the way and get entangled in a web of lies, murder, and deceit. Mamet mirrors Hitchcock storyline in various ways throughout the films with character similarities again and again. On the plane ride back to the States, Susan asks Joe the film’s signature question: â€Å"Who in the world is what they seem? † In this scene, instead of a train they are on an airplane, and instead of Bruno asking Guy a question, it is Susan to Joe. Inevitably they are the same. Susan endows doubt and a motive to do something out of character, much like Bruno’s question to Anthony, â€Å"My theory is that everybody is a potential murderer. Didn’t you ever want to kill somebody? Say one of those useless fellows Miriam was running around with? † Each character is stricken with a striking comment that unravels the rest of their fate. In the same scene in the airplane Joe responds to Susan by retreating to the plane’s bathroom to unwrap Dell’s gift, which turns out to be a first edition of Budge on Tennis. The tennis theme is another similarity echoed in Strangers on a Train. Guy Haines is a pro tennis player and many of the scenes have imagery of tennis. Metaphorically it could represent the mental state of characters or plot, the back and forth of sense and logic. Later when Joe is trying to meet up with lawyers to discuss the process in Central Park, he goes onto a carousel. Mamet does no mistake by copying Hitchcock’s carousel tool as a dizzying climactic point. The spinning of the carousel signifies the mental state of both protagonists at the time. Each is on the verge of a breakdown, not knowing who to trust or what to do next. Camera angles enhance the scene in Hitchcock’s version because he uses high angle shots and differential focus on the faces of the patrons riding the carousel while the background spins quickly it creates a highly suspenseful and memorable scene. Hitchcock also used that little carnie man who crawled under the moving carousel, I was in awe of the camera angles throughout this scene, it made me hold my breath. The scene from The Spanish Prisoner where Joe was in the carousel was not as thrilling, the tone was different, he just walked around it slowly. The tones of the two scenes are like night and day. Hitchcock’s is loud and scary, while Mamet’s is eerily quiet and somber. Thematically they both explain the mental state of the protagonist, but Hitchcock’s tone is intense, fast paced, and surreal at times, while Mamet’s tone is cerebral and realistic. Not only are the characters, the themes, and elements comparatively similar, but also many of Hitchcock’s trademarks are found in both movies. One is the falsely accused man. This is present in Guy Haines, as well as in Joe Ross. Each protagonist is being chased for a crime they didn’t commit. It is a classic trait of suspense thrillers and is defiantly a major part of each film. The second trait is the guilty woman. This is present in Susan in Spanish Prisoner, and in Miriam in Strangers on a Train. Both directors convey police as idiotic throughout the movie as well, which is another Hitchcock trait. The final element is the pathological deviant. This is present in Bruno Anthony and in Julian ‘Jimmy’ Dell. This is the figure that spun the web of lies and created a â€Å"trustworthy† bond while in reality being completely crazed for a purpose that is unattainable. While both movies are similar in their theme, tone, characters, and director traits, they also vary in ways that make them unique. Both the stories are well conveyed due to the director’s clear point of view. One was referencing the other, both were gripping and suspenseful tales of an innocent man trying to fix a problem that they cant seem to solve. Mamet’s mirroring of Hitchcock was done well, but Hitchcock’s surrealistic shots and character like the carnie make it more interesting and compelling of a movie to me.

Physiological Basis of Human Behavior Essay

Heredity is the passing of traits to offspring from its parents or ancestor. This is the process by which an offspring cell or organism acquires or becomes predisposed to the characteristics of its parent cell or organism. Through heredity, variations exhibited by individuals can accumulate and cause some species to evolve. The study of heredity in biology is called genetics, which includes the field of epigenetics. Both hereditary and hormones affect human behavior but in different ways. It is a combination of these two factors which results in â€Å"normal† behavior. Heredity and hormones work together to influence behavior. Heredity includes genetics, behavioral genetics, and evolutionary psychology; while hormones are produced by the endocrine system, in concert with the nervous system. Hormones switch on behaviors. Looking at the relationships between hormones and heredity provides a complete picture of the effects of heredity on human behavior. Genetics is the study of how traits are passed from one generation to the next through genes, which are found on chromosomes. They are a small part of DNA, and they direct particular traits of groups of traits. They are the essence of a human being, their make-up, and they are unmodifiable. They are carried by tiny threadlike bodies called chromosomes. They vary in size and shape and they come in pairs. Genes are responsible for the development of the nervous and endocrine systems; therefore, genes can influence the chance of a certain behavior occurring in a certain set of circumstances. They are indirect to behavior, while hormones are direct. Genes are most often considered in a physiological manner, as in whether one is predisposed to being tall or short, or being blonde haired or blue eyed. Behavior genetics are the other side of genetics, more specifically how genes can be considered to pass on psychological traits rather than physiological ones. Each species has a constant number of chromosomes that never varies, weight, height, skin color and many other traits are produced by the interaction of several genes. This process is called polygenic inheritance, and each of the genes contributes individually to the overall effect. As the chromosomes carries the genes, so does the bloodstream, hormones.

Morality according to Aristotle and Hobbes essays

Morality according to Aristotle and Hobbes essays Aristotle basis of morality centers around what people fundamentally desire. Through his studies he found objects just and wealth and honors to be inadequate to human desires. He said that the ultimate goal for people should be self-sufficient, final, and attainable. In stating this he goes on to say that happiness is the only goal that meets all three of these requirements. Through this investigation it becomes clear that the whole basis of moral living to Aristotle is to find happiness in life. To find happiness Aristotle states that we must live a virtuous life, between vices, choosing neither excess nor deficiency. This definition of virtue forms the basis of how we will go about our daily activities. Instead of choosing activities because of how pleasant they are, Aristotle says that we choose good activities because they are pleasant. However he goes on to say that they are pleasant as a function of their goodness. The pleasantness, therefore, is only arrived at through good acts, not vice versa. Aristotle also discusses the principles of philosophical wisdom (the pursuit of truth) and practical wisdom (which brings about intelligent conduct). The basis of practical wisdom is the union of true knowledge of what we ought to do, and the desire to do it. Though he states that this is an important aspect of moral action, he says that philosophical wisdom is superior to it. He says that a life of contemplation comes closest to meeting the demands of happiness. Therefore in closing Aristotle states and we should be moral beings so we can live a virtuous life with the practical wisdom of what choice we should make, and the philosophical wisdom to contemplate the world around us to attain what is our ultimate goal in life...happiness. According to Thomas Hobbes the primary objective and goal in life is self-preservation. Self-preservation is attained through ...

Definition of Adverb of Manner

Definition of Adverb of Manner In English grammar, an adverb of manner is an adverb (such as quickly or slowly) that describes how  and in what way the action of a verb is carried out. Also called a manner adverb and a  manner adverbial. Most adverbs of manner are formed by adding -ly to adjectives, but there are important exceptions (e.g., well). In most cases, the comparative and superlative of manner adverbs are formed with more (or less) and most (or least) respectively. Adverbs of manner most often appear  Ã¢â‚¬â€¹after a verb or at the end of a verb phrase  (but see the notes on positioning below).It is  adverbs of manner, says Rodney Huddleston, that are most freely modified by other adverbs (normally of degree):  She spoke very quietly (Introduction to the Grammar of English). Examples and Observations Fenweather spoke sharply, and brought his head around towards me.(Raymond Chandler, Finger Man. Trouble Is My Business, 1939)Mr. Legree walked slowly to the front of the room and spoke to the children softly but firmly.My grandmother complained loudly about the temperature of the room.When President Madison sent troops into West Florida in 1810, Federalists loudly complained about the expansive use of presidential power.Plantings that had been carefully arranged to frame natural or architectural features were carelessly cleared away.Cautiously, gently, I touch the slide.(Mary Ladd Gavell, The Rotifer. Psychiatry, 1968)She flushed and, as people will do who are unable, or are too young to discuss impersonally subjects on which they hold strong opinions, she spoke aggressively.​  (Alec Waugh, Kept: A Story of Post-War London, 1925)Here the excellent tenor player, Prince Robinson, holds forth for three-quarters of a chorus, easily demonstrating why Coleman Hawkins and other mus icians thought so highly of him. Not quite as consistently energetic as Hawkins, he could at times match him in inventiveness.(Gunther Schuller, The Swing Era: The Development of Jazz, 1930-1945. Oxford University Press, 1989) Positioning Manner Adverbs Certain types of adverbs are excluded from certain positions. For example, a manner adverb may immediately precede the main verb, following a nonfinite auxiliary (1.7a), but it cannot precede a finite or non-finite auxiliary (1.7b,c). (1.7a) The prisoner has been loudly proclaiming his innocence.(1.7b) *The prisoner has loudly been proclaiming his innocence.(1.7c) *The prisoner loudly has been proclaiming his innocence. . . . Nevertheless, a manner adverb may occur in a clause-initial position: (1.81) Loudly, the prisoner has been proclaiming his innocence. (Eva Engels, Optimizing Adverb Positions. John Benjamins, 2012) Adverbs can also modify clauses. Compare the two sentences in (61). (61a) He answered the question foolishly.(61b) Foolishly, he answered the question. In (61a), foolishly is a manner adverbial. It describes how he answered the question, that is, he gave a foolish answer. However, in (61b) foolishly is not a manner adverb. It is an evaluation of what he did. Answering the question was a foolish act. We do not know why it was foolish to do this, but the speaker feels that it was. Adverbs that make a comment about the entire sentence are called adjuncts.(Ron Cowan, The Teachers Grammar of English: A Course Book and Reference Guide. Cambridge University Press, 2008) If we all behaved rationally, presumably we would all reach similar conclusions on the basis of the same available information.(Jo Brunas-Wagstaff, Personality: A Cognitive Approach. Routledge, 1998)} A Warning Watch out for manner adverbs that add no solid information: extremely, very, really, incredibly, unbelievably, astonishingly, totally, truly, currently, presently, formerly, previously.Also watch out for ones that try too hard to add impact to actions: cruelly, happily, wantonly, angrily, sexily, alluringly, menacingly, blissfully.All these words have their place. They appear in the best writing, but more often theyre found in the worst writing. So consider them red flags and weigh their use carefully.(June Casagrande, It Was the Best of Sentences, It Was the Worst of Sentences. Ten Speed Press, 2010) Classroom Activity With Manner Adverbs One student goes outside, and the others choose a manner adverb (for example, quickly or angrily). The student returns and orders one of the members of the class to do an action by saying, for example, Stand up! or Write your name on the board! or Open the door! The person addressed has to carry out the command according to the manner adverb chosen: to stand up quickly, or write their name angrily, for example. The student has to guess what the manner adverb was.(Penny Ur and Andrew Wright, Five-Minute Activities: A Resource Book of Short Activities. Cambridge University Press, 1992)

Website Analysis Assignment Example | Topics and Well Written Essays - 500 words

Website Analysis - Assignment Example The other link takes the viewer to a game. There are also links of different dinosaurs and one on a bicycle. There is also a link that takes one to a quiz of a show. The website is single page site whose entire links are on the homepage. Some of the content in the website are lapsing each other whereas some are can be seen to appear upside down. Everything in the website seems to be in a random place. All the links in the website are seen to be separate from their pictures. The page is also seen to have a lot of different content on it. The website can be said to be just a big miss concerning all the links found in it. In the website page, there is only one thing on the content and a link in the website that is moving, and it is not in a single spot. It can be said that the intention of the website appearance was meant to be bad the way it is. The website is not appealing at all, and several things have been placed wrongly. For the starters, it lacks a banner. I suggest the creating of one in the website. Another thing is that the website should be more organized than it is. The website designer can organize the links in the website so that it can take the viewers to a similar site putting them all together. The designer should also create more than one page in the website. In this case, the website designer will use three main pages and sub-pages. The other websites can be put into categories like† I like website†, â€Å"videos† and â€Å"games†. The content in the home page should have information that details the reasons why the website was made and display interesting things and fun that an individual can find in the site. Links from the web site and subcategories can be put together. The video page can be used to show all the videos and each genre can be created for the videos as well as page for